We teach SEO tools the way they actually work
Since 2016, we've been running online courses on SEO software — from keyword research platforms to rank trackers and technical audit tools. No fluff, no theory overload. Just the kind of hands-on practice that helps you use these tools confidently day to day.
Group & solo sessions
Where this started
Back in 2016, a few of us noticed the same thing: plenty of SEO tools existed, but almost nobody was teaching people how to actually use them well. Most tutorials were surface-level. You'd watch a demo, feel confident, then open the tool yourself and feel lost again.
So we built a small course for a local group. Word spread. We kept refining it based on real feedback from real people — mostly working professionals who needed to fit learning around their schedule. That's still who we build for today.
How we actually run things
We're not a massive platform with hundreds of pre-recorded videos. We're a smaller, more hands-on operation — and that shows in how the sessions feel.
Live instructor sessions
Every session has a real instructor you can ask questions to in real time. If something isn't clicking, we slow down and work through it together.
Personalised learning paths
Before you start, we have a short conversation about what you're trying to do and what you already know. From there, the curriculum adapts around your goals.
Group or solo — your call
Some people learn better alongside others. Some prefer private sessions. We offer both, and you can switch between formats as your needs change.
Live, interactive sessions
Study from wherever you are
Who you'll be learning with
Our instructors are practitioners, not just teachers. They work with these tools regularly and bring that current, real-world context into every session.
Brigitte Sorrel
Lead SEO Tools Instructor
Brigitte has been working with SEO platforms since before most of them looked like they do now. She covers technical audits, rank tracking, and competitor gap analysis — and explains them in a way that actually sticks.