How SEO tools
actually work together
This program focuses on the practical side of SEO software — not theory, not checklists. You'll run real audits, read real data, and figure out why your rankings do or don't move.
What you're getting into
The program runs in cohorts with a set pace. You can also go one-on-one if you'd prefer to move at your own speed. Either way, the material is the same.
Group sessions
Work through modules with a small cohort. You'll review each other's site audits, compare keyword findings, and discuss what the tools are actually telling you. It's genuinely useful hearing how others interpret the same data differently.
Private lessons
Work directly with an instructor on your specific site or niche. Great if you're managing an existing project and want feedback on your actual SEO setup rather than demo examples.
What you'll work through, module by module
Each module builds on the last. By week three you're already running your first crawl; by week eight you're comparing backlink profiles across tools. Click any module to see what's inside.
- Setting up and configuring crawl parameters
- Reading crawl reports: status codes, redirects, canonicals
- Finding crawl traps and thin content issues
- Comparing outputs from two different tools on the same site
- Pulling keyword data from GSC and matching to Ahrefs
- Identifying search intent from SERP features
- Building topic clusters based on volume and difficulty
- Finding low-competition keywords your competitors missed
- Understanding DR vs. TF/CF metrics
- Auditing your backlink profile for risky links
- Competitor link gap analysis step by step
- When and how to use the disavow tool
- Configuring SERPWatcher, AccuRanker, or GSC for tracking
- Segmenting by device, location, and keyword group
- Building readable reports for clients or internal teams
- Reading visibility trends vs. individual keyword changes
- Prioritizing issues by impact and effort
- Core Web Vitals: reading PageSpeed Insights and Lighthouse
- Structured data testing and schema validation
- Documenting changes for handover or client reporting
What people said
after finishing the program
These are actual comments from past students, shared with their permission.
Before this I was using Ahrefs but honestly just guessing at what the numbers meant. The module on link profiles clicked something for me — I finally understood what I was looking at.
The group sessions were genuinely helpful. Hearing how someone else read the same crawl report differently made me reconsider how I was prioritising fixes. Wouldn't have got that from a course video.
I did private lessons because I was dealing with a specific ecommerce site problem. The instructor went through my actual GSC data with me. That alone was worth it.
Pick the right format for you
All plans cover the same core material. The difference is how much direct instructor time you want and whether you prefer learning alongside others or on your own.
- Full 12-week curriculum
- 3 live sessions per week
- Peer review exercises
- Shared Slack channel
- Session recordings
- Everything in group plan
- 4 private 1:1 sessions
- Your site reviewed live
- Written feedback per module
- Priority support via email
- Flexible scheduling
- Your site and data focus
- Custom module selection
- No fixed program timeline
- Session notes provided